How to Make the Subscription Process Easier

There is a lot of competition in catching the attention of the subscriber in the email world. In order to distinguish from the rest of the clutter, communication must be made easier for the receiver. People always get attracted to things which are easy and go away from things which are difficult to do. Because of this hallmark of services and products like Google AdWords, Turbo Tax, etc., they have gained popularity all over the world.

Like they say it is easy to say but difficult to do, so is the case with making each and every thing easy for the customers and subscribers. Sometimes it might happen that the things which are easy for a group of customers might not be easy for the rest. This case is true especially with new customers.

The very first step in making things easier is to have a simple email address, link or opt-in form field in a promotional email or newsletter. Also this information must be included on every page of the website. There should be provision of a web version of the emails which are in HTML. It helps to include a send-to-friend link or functionality in every message. The subscribers must be able to take actions in spite of the images being blocked. Every submit button should be labeled with the action to be taken like 'buy now', 'Subscribe here', etc.

If any of these functionalities are missing, then Email Management and Accessing Content should be considered for simplification.

Email Management

Subscription must be made easier by working on email ids, links and sign-up form and post this information on every page. Every email should have the subscribe link in order to tempt the readers, especially those who have received the message from a friend. In order to subscribe, the steps to be taken should be minimum. According to a survey, marketers who had cut down the subscription steps from 9 to 3 saw an increase of 300% in the subscription rate. More personal information need to be collected from the subscriber in order to send more relevant emails. It also helps in maintaining the email list effectively. But email marketers should know where to draw the line as too much information can turn off the subscriber, especially those who haven't subscribed yet but intend to do so. A separate page can hold the opt-in form to collect relevant information. The critical fields on the form should be marked with a star and the other extraneous field should be left on the subscriber's choice to fill. The setting and updating of the customer's preferences about the content must be made easier. Password can be allowed along with the inclusion of link for the retrieval of password, in case it has been forgotten. These links should stand out on the web page and in the email. The email should have software which provides 'Mail-to-friend' option and it should be easier than the forward function.

The email should stand out amongst the rest of the emails. The sender should be easily recognizable and the subject line should be catchy. Emails should have provisions to take action in an easy way. They should be text based as well as HTML based. Include a link of the web version of the email, so that more vivid information can be seen. Obviously, the emails should be printer friendly; if not a printer friendly version of the email should be provided.

It is very important to check the working of each and every link, including the unsubscribing link. Clicking on the link, it should take the reader directly to the web page, image or file. Subscribers find it very tedious to hunt for the desired content. Another important point which most of the marketers forget is to make the unsubscribe option easy. This strengthens the trust of the subscribers. More can be gained out of the unsubscribing process by including various options such as address change or changing the frequency of emails.

When all these points will be pondered upon, you will be certainly surprised with the subscription turn out.



Top 6 Email Marketing Services

We have provided below a list of the 6 best email marketing companies on the web that small businesses can use to create the best email marketing compaigns and newsletters. The top email marketing services listed below provides some of the best email marketing tools such as quality templates, autoresponders and more. The 6 best email marketing services are:

1. GetResponse

2. ConstantContact
Emails for Small Business with Constant Contact
3. Aweber

4. Campaigner

5. Benchmark

6. Mailigen

 

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Free Email Marketing Tips

On this website has been provided lots of email marketing tips. Here you will find current tips on all aspect of email marketing . The articles provided here has also been submitted to Ezinearticles.com . Reading these articles you will learn why you should do email marketing, how to do email marketing effectively, you will learn how to start your own opt in list, how to create an effective email marketing campaign, how to use autoresponders effectively, how to get better email open rates and lots more. Click any of the link below to start reading the article.

8 Advantages Of Using An Email Marketing Software
Using Advertising in Email Marketing
All about Email Marketing
Can You Really Use Articles To Build Your List?
AutoResponders Explained
How To Use Autoresponders To Increase Your Sales
How Do Autoresponders Work?
The Significance and Benefits of Email Marketing
3 Quick And Easy Ways To Build A Profitable Opt In List
Don't Make This Idiotic Mistake-Build Your List
Building a Power List of Subscribers to Earn Money Online Over and Over Again
How Your Business Can Benefit from Email Marketing
Is Email Marketing Right For Your Business?
Can You Really Use Articles To Build Your List?
Combining Email Marketing with Other Types of Marketing
How To Create Compelling E-mail Offers That Sell Like Crazy
The Right Content for Your Email Marketing
Copywriting in Your Email Campaign
Costly Email Mistakes
Creating Email Lists for Marketing Campaigns
4 Crucial Things You Need To Do To Build your List
How to Make a CSV file for your mailing list.
How Deliverability is damaged ?
Designing for Different Types of Email Audiences
Advertise, Do not Spam
How To Build A List Of Eager Subscribers
Top 5 Tips For Effective Email Marketing
Effective Email Marketing
How I Use Email Automatic Responders
The Biggest Email Brand Killers
Email Marketing Basics
Organizing Your Email Marketing Campaign
Email Marketing With E-Newsletters
When Email Marketing Does Not Work
When Email Marketing Is Not Enough
Is Your Email Marketing Spam?
Email Marketing
Is Your Email Marketing Working?
How to Optimize Email Opt-In Pages
The Importance of Email and Product Development
How To Create 2 Super-Profitable Email Publications
Doubling Promotional Email Revenue and Ecommerce
First Steps You Have to Do When You Email to New Subscribers to Earn Trust & Be Respected
When to End Your Email Marketing Campaign
Engaging the Newsletter Readers
Evaluating Your Email Marketing
How to Expand Your Email Program
Email and Fax Broadcasting
Future of Email Deliverability
Get Going With Email Marketing And Keep More Customers
How To Grab Your Readers Attention With Your Subject
What Is So Great About An Email Follow Up?
Guidelines for Growing the Opt-In List
Getting Help with Your Email Marketing Campaign
How To Build A Huge Opt In List Of Hungry Subscribers
How To Create Compelling E-mail Offers That Sell Like Crazy
How To Market Affiliate Programs With Your Newsletter
How to write an effective email
Does Everyone Ignore Your Newsletter?
The Importance Of An Email List For Your Online Business And How To Create One
Are Autoresponders really that important to internet marketing?
Introduction to Autoresponders
Generating leads with your autoresponder
Understanding List Fatigue and List Churn
Email Marketing Tips - How To Start Your Own Opt In List
The Truth About Mailing List Advertising
Email Marketing Mistakes
Email Marketing Strategies
Marketing via E-mail for Search Engines
Marketing Effectively With Email
Monitor Feedback to Boost Deliverability
Word Of Mouth Marketing Stemming From Email Marketing
Auto Responders:- Do I Need One?
Email Marketing: design tips to improve your open rates.
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
Optimizing Holiday Email Marketing
Building Email List Based on Permission
Permission is Not Optional in Email Marketing
5 Things To Consider When Publishing A Newsletter Reaching Your Target Audience When Email Marketing
The Reaction to Your Email Marketing
Tips on Reducing Number of Email Bounces
Good Reasons To Send Email Cards Instead
Email Marketing For Your Small Business - Selecting The Right Server
Tips for staying in constant contact with your clients - Effective opt-in forms
Strategies for Email Marketing
Designing Strong Direct Mail Letters
How Subject Lines Resembling Spam Hinder Deliverability
Subject Lines: What You Shouldn't Do
How To Get Your Subscribers Begging For More
How to Make the Subscription Process Easier
Subtle Email Marketing
4 ways to achieve online success with email autoresponders
Successful HTML email marketing campaigns and Lotus Notes issues
Testing Emails Effectively
Introducing the Power of Autoresponders
The 3 Things To Avoid When Emailing Your List
The 3 Most Important Things You Must Do to Keep Your Opt-in List
6 Profitable Ways To Use Autoresponders
Tracking your emails with Campaigner.com
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
Understanding Email Marketing
Getting More Out of Unsubscribing Option
7 Ways To Make Money Using Nothing More Than Your List
Design an email newsletter for Viral Marketing
What is email marketing ?
3 Reasons Why You Should Love Unsubscribes
Why do email marketing?
Write Emails Marketing Messages That Capture Your Audience
Tips of Writing Good Subject Lines for Emails
Making the Year End Email Marketing Review

 


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