Subject Lines: What You Shouldn't Do

The biggest challenge with email is getting people to actually open the message! Many people delete messages without ever opening them. So, how do you avoid ending up in the electronic equivalent of "File Thirteen"?

The answer is: by using a good choice of wording in the subject line. The subject line is the field that appears on your screen somewhere below the "To" field when you are creating a new message.

On the recipient's screen, the subject line is one of the only fields that the recipient can read without opening the message. Typically, the other fields are "To," "From," "Date Received," and "Date Sent."

The Gatekeeper

The purpose of the subject line is to allow the reader to see at a glance what the message is regarding. The subject line is vital! It's arguably the most important line you write in an email. Why?

Because it serves as gatekeeper, determining whether the message is viewed by the recipient. It doesn't matter how wonderfully you've written the message, if that message isn't opened and read. The better job you do of crafting a subject line, the better chance you have of getting your message opened. So, how do you write an effective subject line?

Leaving It Blank

Leaving the subject line blank isn't an option because many people won't open messages if they don't contain a subject. The recipient may not take the time to open a message if he/she doesn't know what it's about. Also, the onslaught of vicious email viruses has caused people to be cautious, as well they should be.

Many programs will give you a warning box if you try to send a message without a subject line. This protocol in many email programs is in place to warn you that leaving your subject line blank is not a good idea.

Avoid "Hi"

Typing the word "Hi" or the word "Greetings" in the subject line tells the recipient absolutely nothing. This lack of information might be acceptable for email messages you're sending to friends. However, when you're corresponding with customers and colleagues, remember to include a relevant subject line.

Keep in mind what to avoid when typing your subject line. Then, you'll be well on your way to sending emails that are opened and (hopefully!) read.



Top 6 Email Marketing Services

We have provided below a list of the 6 best email marketing companies on the web that small businesses can use to create the best email marketing compaigns and newsletters. The top email marketing services listed below provides some of the best email marketing tools such as quality templates, autoresponders and more. The 6 best email marketing services are:

1. GetResponse

2. ConstantContact
Emails for Small Business with Constant Contact
3. Aweber

4. Campaigner

5. Benchmark

6. Mailigen

 

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Free Email Marketing Tips

On this website has been provided lots of email marketing tips. Here you will find current tips on all aspect of email marketing . The articles provided here has also been submitted to Ezinearticles.com . Reading these articles you will learn why you should do email marketing, how to do email marketing effectively, you will learn how to start your own opt in list, how to create an effective email marketing campaign, how to use autoresponders effectively, how to get better email open rates and lots more. Click any of the link below to start reading the article.

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All about Email Marketing
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How Do Autoresponders Work?
The Significance and Benefits of Email Marketing
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Don't Make This Idiotic Mistake-Build Your List
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How Your Business Can Benefit from Email Marketing
Is Email Marketing Right For Your Business?
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Combining Email Marketing with Other Types of Marketing
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4 Crucial Things You Need To Do To Build your List
How to Make a CSV file for your mailing list.
How Deliverability is damaged ?
Designing for Different Types of Email Audiences
Advertise, Do not Spam
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When Email Marketing Does Not Work
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Email Marketing Mistakes
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