Email Marketing For Your Small Business - Selecting The Right Server

There are many different methods for promoting your business online, but one of the most effective is still the email campaign.

Weighing Your Options

For emails, you have three choices of software, each with distinct benefits and drawbacks. You can install software on your desktop and be your own server. You can install software on the web server you're using. Or you can join an ASP hosted service.

The most obvious benefit of a hosted server is that getting your emails delivered is your host's concern. Says Dr. Ralph Wilson, of Wilson Internet Services, "With desktop or web server software, basically you're responsible to get them delivered… Whereas if you're paying someone else for that service, it's their job, and many of them take it very seriously." A hosted server starts with a monthly fee for 500 or 1,000 emails and the price builds as your email database grows.

With desktop server software, the biggest advantage is the price. You can pay a one-time fee for a desktop server and run it forever. Leasing a web server is also fairly inexpensive.

Beating the Blockers

If you use desktop or server based software, there are some general guidelines you can follow to help your emails make it to your customers' inboxes.

1. Avoid signs of spam. There are specific characteristics that trigger spam filters. You can increase your deliverability by avoiding certain pitfalls in your subject lines:

• Don't use all caps.
• Don't use HTML messages that are primarily graphics.
• Don't try to trick filters by replacing letters with asterisks or breaking words up with punctuation marks. Filters are getting smarter, and you could end up on a black list.
• Don't use sloppy HTML.
• Don't use large or small fonts. Stick with H1, H2, or H3 heading tags.

2. Consider sender certification

Bonded sender companies as http://Habeas.com and http://BondedSender.com have relationships with internet service providers. Legitimate businesses can go through these companies to get safe passage past spam filters. There's a cost for this service, but it's an effective way to ensure your emails are getting delivered.

What to Look for in a Hosted Server

If you choose to use a hosted service, there are a number of things you should ask before joining:

• What precautions do they take to prevent spammers from enrolling? A good host company will have measures in place, such as confirmed opt-in, to make sure that they're not allowing spammers to join.

• Do they offer conversion tracking? Similar to an ad tracking program, many hosted servers now let you see how many of your e-mail recipients clicked through to your site, how many click-throughs resulted in sales, and how much money you made from your campaign.

• What kind of customer service do they provide? You can often tell the answer to that question simply by how long it takes them to respond to your inquiries. Ask if they offer full phone support and if they charge extra for the service.

However you choose to promote your business, don't overlook the power of email marketing to increase your customer base and improve your sales volume.



Top 6 Email Marketing Services

We have provided below a list of the 6 best email marketing companies on the web that small businesses can use to create the best email marketing compaigns and newsletters. The top email marketing services listed below provides some of the best email marketing tools such as quality templates, autoresponders and more. The 6 best email marketing services are:

1. GetResponse

2. ConstantContact
Emails for Small Business with Constant Contact
3. Aweber

4. Campaigner

5. Benchmark

6. Mailigen

 

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Free Email Marketing Tips

On this website has been provided lots of email marketing tips. Here you will find current tips on all aspect of email marketing . The articles provided here has also been submitted to Ezinearticles.com . Reading these articles you will learn why you should do email marketing, how to do email marketing effectively, you will learn how to start your own opt in list, how to create an effective email marketing campaign, how to use autoresponders effectively, how to get better email open rates and lots more. Click any of the link below to start reading the article.

8 Advantages Of Using An Email Marketing Software
Using Advertising in Email Marketing
All about Email Marketing
Can You Really Use Articles To Build Your List?
AutoResponders Explained
How To Use Autoresponders To Increase Your Sales
How Do Autoresponders Work?
The Significance and Benefits of Email Marketing
3 Quick And Easy Ways To Build A Profitable Opt In List
Don't Make This Idiotic Mistake-Build Your List
Building a Power List of Subscribers to Earn Money Online Over and Over Again
How Your Business Can Benefit from Email Marketing
Is Email Marketing Right For Your Business?
Can You Really Use Articles To Build Your List?
Combining Email Marketing with Other Types of Marketing
How To Create Compelling E-mail Offers That Sell Like Crazy
The Right Content for Your Email Marketing
Copywriting in Your Email Campaign
Costly Email Mistakes
Creating Email Lists for Marketing Campaigns
4 Crucial Things You Need To Do To Build your List
How to Make a CSV file for your mailing list.
How Deliverability is damaged ?
Designing for Different Types of Email Audiences
Advertise, Do not Spam
How To Build A List Of Eager Subscribers
Top 5 Tips For Effective Email Marketing
Effective Email Marketing
How I Use Email Automatic Responders
The Biggest Email Brand Killers
Email Marketing Basics
Organizing Your Email Marketing Campaign
Email Marketing With E-Newsletters
When Email Marketing Does Not Work
When Email Marketing Is Not Enough
Is Your Email Marketing Spam?
Email Marketing
Is Your Email Marketing Working?
How to Optimize Email Opt-In Pages
The Importance of Email and Product Development
How To Create 2 Super-Profitable Email Publications
Doubling Promotional Email Revenue and Ecommerce
First Steps You Have to Do When You Email to New Subscribers to Earn Trust & Be Respected
When to End Your Email Marketing Campaign
Engaging the Newsletter Readers
Evaluating Your Email Marketing
How to Expand Your Email Program
Email and Fax Broadcasting
Future of Email Deliverability
Get Going With Email Marketing And Keep More Customers
How To Grab Your Readers Attention With Your Subject
What Is So Great About An Email Follow Up?
Guidelines for Growing the Opt-In List
Getting Help with Your Email Marketing Campaign
How To Build A Huge Opt In List Of Hungry Subscribers
How To Create Compelling E-mail Offers That Sell Like Crazy
How To Market Affiliate Programs With Your Newsletter
How to write an effective email
Does Everyone Ignore Your Newsletter?
The Importance Of An Email List For Your Online Business And How To Create One
Are Autoresponders really that important to internet marketing?
Introduction to Autoresponders
Generating leads with your autoresponder
Understanding List Fatigue and List Churn
Email Marketing Tips - How To Start Your Own Opt In List
The Truth About Mailing List Advertising
Email Marketing Mistakes
Email Marketing Strategies
Marketing via E-mail for Search Engines
Marketing Effectively With Email
Monitor Feedback to Boost Deliverability
Word Of Mouth Marketing Stemming From Email Marketing
Auto Responders:- Do I Need One?
Email Marketing: design tips to improve your open rates.
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
Optimizing Holiday Email Marketing
Building Email List Based on Permission
Permission is Not Optional in Email Marketing
5 Things To Consider When Publishing A Newsletter Reaching Your Target Audience When Email Marketing
The Reaction to Your Email Marketing
Tips on Reducing Number of Email Bounces
Good Reasons To Send Email Cards Instead
Email Marketing For Your Small Business - Selecting The Right Server
Tips for staying in constant contact with your clients - Effective opt-in forms
Strategies for Email Marketing
Designing Strong Direct Mail Letters
How Subject Lines Resembling Spam Hinder Deliverability
Subject Lines: What You Shouldn't Do
How To Get Your Subscribers Begging For More
How to Make the Subscription Process Easier
Subtle Email Marketing
4 ways to achieve online success with email autoresponders
Successful HTML email marketing campaigns and Lotus Notes issues
Testing Emails Effectively
Introducing the Power of Autoresponders
The 3 Things To Avoid When Emailing Your List
The 3 Most Important Things You Must Do to Keep Your Opt-in List
6 Profitable Ways To Use Autoresponders
Tracking your emails with Campaigner.com
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
Understanding Email Marketing
Getting More Out of Unsubscribing Option
7 Ways To Make Money Using Nothing More Than Your List
Design an email newsletter for Viral Marketing
What is email marketing ?
3 Reasons Why You Should Love Unsubscribes
Why do email marketing?
Write Emails Marketing Messages That Capture Your Audience
Tips of Writing Good Subject Lines for Emails
Making the Year End Email Marketing Review

 


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