Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.



Top 6 Email Marketing Services

We have provided below a list of the 6 best email marketing companies on the web that small businesses can use to create the best email marketing compaigns and newsletters. The top email marketing services listed below provides some of the best email marketing tools such as quality templates, autoresponders and more. The 6 best email marketing services are:

1. GetResponse

2. ConstantContact
Emails for Small Business with Constant Contact
3. Aweber

4. Campaigner

5. Benchmark

6. Mailigen

 

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Free Email Marketing Tips

On this website has been provided lots of email marketing tips. Here you will find current tips on all aspect of email marketing . The articles provided here has also been submitted to Ezinearticles.com . Reading these articles you will learn why you should do email marketing, how to do email marketing effectively, you will learn how to start your own opt in list, how to create an effective email marketing campaign, how to use autoresponders effectively, how to get better email open rates and lots more. Click any of the link below to start reading the article.

8 Advantages Of Using An Email Marketing Software
Using Advertising in Email Marketing
All about Email Marketing
Can You Really Use Articles To Build Your List?
AutoResponders Explained
How To Use Autoresponders To Increase Your Sales
How Do Autoresponders Work?
The Significance and Benefits of Email Marketing
3 Quick And Easy Ways To Build A Profitable Opt In List
Don't Make This Idiotic Mistake-Build Your List
Building a Power List of Subscribers to Earn Money Online Over and Over Again
How Your Business Can Benefit from Email Marketing
Is Email Marketing Right For Your Business?
Can You Really Use Articles To Build Your List?
Combining Email Marketing with Other Types of Marketing
How To Create Compelling E-mail Offers That Sell Like Crazy
The Right Content for Your Email Marketing
Copywriting in Your Email Campaign
Costly Email Mistakes
Creating Email Lists for Marketing Campaigns
4 Crucial Things You Need To Do To Build your List
How to Make a CSV file for your mailing list.
How Deliverability is damaged ?
Designing for Different Types of Email Audiences
Advertise, Do not Spam
How To Build A List Of Eager Subscribers
Top 5 Tips For Effective Email Marketing
Effective Email Marketing
How I Use Email Automatic Responders
The Biggest Email Brand Killers
Email Marketing Basics
Organizing Your Email Marketing Campaign
Email Marketing With E-Newsletters
When Email Marketing Does Not Work
When Email Marketing Is Not Enough
Is Your Email Marketing Spam?
Email Marketing
Is Your Email Marketing Working?
How to Optimize Email Opt-In Pages
The Importance of Email and Product Development
How To Create 2 Super-Profitable Email Publications
Doubling Promotional Email Revenue and Ecommerce
First Steps You Have to Do When You Email to New Subscribers to Earn Trust & Be Respected
When to End Your Email Marketing Campaign
Engaging the Newsletter Readers
Evaluating Your Email Marketing
How to Expand Your Email Program
Email and Fax Broadcasting
Future of Email Deliverability
Get Going With Email Marketing And Keep More Customers
How To Grab Your Readers Attention With Your Subject
What Is So Great About An Email Follow Up?
Guidelines for Growing the Opt-In List
Getting Help with Your Email Marketing Campaign
How To Build A Huge Opt In List Of Hungry Subscribers
How To Create Compelling E-mail Offers That Sell Like Crazy
How To Market Affiliate Programs With Your Newsletter
How to write an effective email
Does Everyone Ignore Your Newsletter?
The Importance Of An Email List For Your Online Business And How To Create One
Are Autoresponders really that important to internet marketing?
Introduction to Autoresponders
Generating leads with your autoresponder
Understanding List Fatigue and List Churn
Email Marketing Tips - How To Start Your Own Opt In List
The Truth About Mailing List Advertising
Email Marketing Mistakes
Email Marketing Strategies
Marketing via E-mail for Search Engines
Marketing Effectively With Email
Monitor Feedback to Boost Deliverability
Word Of Mouth Marketing Stemming From Email Marketing
Auto Responders:- Do I Need One?
Email Marketing: design tips to improve your open rates.
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
Optimizing Holiday Email Marketing
Building Email List Based on Permission
Permission is Not Optional in Email Marketing
5 Things To Consider When Publishing A Newsletter Reaching Your Target Audience When Email Marketing
The Reaction to Your Email Marketing
Tips on Reducing Number of Email Bounces
Good Reasons To Send Email Cards Instead
Email Marketing For Your Small Business - Selecting The Right Server
Tips for staying in constant contact with your clients - Effective opt-in forms
Strategies for Email Marketing
Designing Strong Direct Mail Letters
How Subject Lines Resembling Spam Hinder Deliverability
Subject Lines: What You Shouldn't Do
How To Get Your Subscribers Begging For More
How to Make the Subscription Process Easier
Subtle Email Marketing
4 ways to achieve online success with email autoresponders
Successful HTML email marketing campaigns and Lotus Notes issues
Testing Emails Effectively
Introducing the Power of Autoresponders
The 3 Things To Avoid When Emailing Your List
The 3 Most Important Things You Must Do to Keep Your Opt-in List
6 Profitable Ways To Use Autoresponders
Tracking your emails with Campaigner.com
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
Understanding Email Marketing
Getting More Out of Unsubscribing Option
7 Ways To Make Money Using Nothing More Than Your List
Design an email newsletter for Viral Marketing
What is email marketing ?
3 Reasons Why You Should Love Unsubscribes
Why do email marketing?
Write Emails Marketing Messages That Capture Your Audience
Tips of Writing Good Subject Lines for Emails
Making the Year End Email Marketing Review

 


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