The Importance Of An Email List For Your Online Business And How To Create One

For any business whether offline or online you need customers. It's much easier to get potential customers into your online store, or business website, by a number of different means, search engine traffic, adverts of many kinds, or from links on other sites. It doesn't matter how they got there in the first place, as long as they buy, you can capture some details then and send them updates on your later offers or deals. But what about if these visitors don't buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in?

That's where an email list becomes your best friend, and online businesses biggest asset. You need to capture those email addresses before the visitor leaves. This is so important that the big name online marketers make building a subscriber list one of their main activities. Some of the figures bandied about concerning email lists may be erroneous, but from my own personal experience, they're not too far out, so I will repeat them here.

Figures quoted for the value of each subscriber range from 50 cents to 1 dollar per subscriber per month, so the larger the subscriber list you have the more you can make each month, you do the maths for yourself. There is a caveat to this, your subscriber list needs to be targeted, ie it's no use trying to sell high heeled shoes to a predominately male audience, or sending your best ad for gardening tools to people who sign up on a site about rap music, if they have little interest you won't make anything. It's also claimed that sales increase after the potential customer has received several emails from an online business, and the extra sales are in the order of over 50% of customers purchase when they are more comfortable with the seller following receipt of the emails.

So now we know the value of having an email list, how do we start to build our own subscriber base?

The easiest method is to use an online "autoresponder" such as getresponse.com which you can preload with messages ready to send to anyone who signs up. Then you will need a way for your website visitors to subscribe to your newsletter or sales letter series, all good autoresponders will give you some html code ready to paste into your webpages into which visitors can place their name and email address as a minimum, and some will allow you to include boxes for more information should you require it.

You now need to post this code into a visible spot in your webpage(s) and make it as easy as possible for your visitor to sign up for your email subscriber list. Now you have a way to capture contact details to give you a second chance at making a sale even after your visitor has left your site. So that's it sit and wait for those subscribers to sign up.

Hold on a minute, why would they want to sign up for your newsletter, or email series?

You need to give the visitor a good reason to subscribe to your list, after all they probably already get enough emails from spam, friends sending them the latest joke, and other online businesses who have their address, so you need to sweeten the deal in their favour. One of the easiest ways to attract subscribers is to offer a free gift for subscribing. The gift can be as simple as making the emails a course to teach them something about the topic of your website, a free ebook (there are plenty available on a variety of subjects if you don't have one to give away already, search in your favourite search engine) or you could offer a competition where subscribers can win one of your products. Whatever you do, try to make it an offer the visitor will find it hard to turn down,and they will subscribe to get it.

So these are the reasons to start your own subscriber list, and an overview of how to start getting subscribers, but what sort of emails should you send as your list grows?

Obviously if you are just selling something, and want to remind visitors why they went to your site in the first place, then send them some information about your product(s) in a series of emails, and include a reminder of the original link so they can go back to review the salespage and hopefully buy. There is a more subtle way though. Information is why most people are looking on the internet, so it makes sense to make your emails informational, and gently bring your sales pitch to the subscribers as part of the information. If you don't have time to write your own informational articles, you can search in article directories for ones written on the topic your site and newsletter deal with, just follow the directories terms for using the articles. These articles can then be preloaded into your autoresponder along with your additional promotional text, ready to be sent. Once it is setup, it can be all left to run automatically.

Hopefully you will now see the benefits of using email newsletters to increase your online business, or website visits, and see that it's not too difficult to get started. An article of this type can only give you an overview of the basics of email subscriber lists for online businesses, but there is plenty more available online, and I'd recommend you to find out more about it, especially how to avoid spam complaints. But most importantly, start your own email subscriber list today, and watch your business grow.



Top 6 Email Marketing Services

We have provided below a list of the 6 best email marketing companies on the web that small businesses can use to create the best email marketing compaigns and newsletters. The top email marketing services listed below provides some of the best email marketing tools such as quality templates, autoresponders and more. The 6 best email marketing services are:

1. GetResponse

2. ConstantContact
Emails for Small Business with Constant Contact
3. Aweber

4. Campaigner

5. Benchmark

6. Mailigen

 

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Free Email Marketing Tips

On this website has been provided lots of email marketing tips. Here you will find current tips on all aspect of email marketing . The articles provided here has also been submitted to Ezinearticles.com . Reading these articles you will learn why you should do email marketing, how to do email marketing effectively, you will learn how to start your own opt in list, how to create an effective email marketing campaign, how to use autoresponders effectively, how to get better email open rates and lots more. Click any of the link below to start reading the article.

8 Advantages Of Using An Email Marketing Software
Using Advertising in Email Marketing
All about Email Marketing
Can You Really Use Articles To Build Your List?
AutoResponders Explained
How To Use Autoresponders To Increase Your Sales
How Do Autoresponders Work?
The Significance and Benefits of Email Marketing
3 Quick And Easy Ways To Build A Profitable Opt In List
Don't Make This Idiotic Mistake-Build Your List
Building a Power List of Subscribers to Earn Money Online Over and Over Again
How Your Business Can Benefit from Email Marketing
Is Email Marketing Right For Your Business?
Can You Really Use Articles To Build Your List?
Combining Email Marketing with Other Types of Marketing
How To Create Compelling E-mail Offers That Sell Like Crazy
The Right Content for Your Email Marketing
Copywriting in Your Email Campaign
Costly Email Mistakes
Creating Email Lists for Marketing Campaigns
4 Crucial Things You Need To Do To Build your List
How to Make a CSV file for your mailing list.
How Deliverability is damaged ?
Designing for Different Types of Email Audiences
Advertise, Do not Spam
How To Build A List Of Eager Subscribers
Top 5 Tips For Effective Email Marketing
Effective Email Marketing
How I Use Email Automatic Responders
The Biggest Email Brand Killers
Email Marketing Basics
Organizing Your Email Marketing Campaign
Email Marketing With E-Newsletters
When Email Marketing Does Not Work
When Email Marketing Is Not Enough
Is Your Email Marketing Spam?
Email Marketing
Is Your Email Marketing Working?
How to Optimize Email Opt-In Pages
The Importance of Email and Product Development
How To Create 2 Super-Profitable Email Publications
Doubling Promotional Email Revenue and Ecommerce
First Steps You Have to Do When You Email to New Subscribers to Earn Trust & Be Respected
When to End Your Email Marketing Campaign
Engaging the Newsletter Readers
Evaluating Your Email Marketing
How to Expand Your Email Program
Email and Fax Broadcasting
Future of Email Deliverability
Get Going With Email Marketing And Keep More Customers
How To Grab Your Readers Attention With Your Subject
What Is So Great About An Email Follow Up?
Guidelines for Growing the Opt-In List
Getting Help with Your Email Marketing Campaign
How To Build A Huge Opt In List Of Hungry Subscribers
How To Create Compelling E-mail Offers That Sell Like Crazy
How To Market Affiliate Programs With Your Newsletter
How to write an effective email
Does Everyone Ignore Your Newsletter?
The Importance Of An Email List For Your Online Business And How To Create One
Are Autoresponders really that important to internet marketing?
Introduction to Autoresponders
Generating leads with your autoresponder
Understanding List Fatigue and List Churn
Email Marketing Tips - How To Start Your Own Opt In List
The Truth About Mailing List Advertising
Email Marketing Mistakes
Email Marketing Strategies
Marketing via E-mail for Search Engines
Marketing Effectively With Email
Monitor Feedback to Boost Deliverability
Word Of Mouth Marketing Stemming From Email Marketing
Auto Responders:- Do I Need One?
Email Marketing: design tips to improve your open rates.
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
Optimizing Holiday Email Marketing
Building Email List Based on Permission
Permission is Not Optional in Email Marketing
5 Things To Consider When Publishing A Newsletter Reaching Your Target Audience When Email Marketing
The Reaction to Your Email Marketing
Tips on Reducing Number of Email Bounces
Good Reasons To Send Email Cards Instead
Email Marketing For Your Small Business - Selecting The Right Server
Tips for staying in constant contact with your clients - Effective opt-in forms
Strategies for Email Marketing
Designing Strong Direct Mail Letters
How Subject Lines Resembling Spam Hinder Deliverability
Subject Lines: What You Shouldn't Do
How To Get Your Subscribers Begging For More
How to Make the Subscription Process Easier
Subtle Email Marketing
4 ways to achieve online success with email autoresponders
Successful HTML email marketing campaigns and Lotus Notes issues
Testing Emails Effectively
Introducing the Power of Autoresponders
The 3 Things To Avoid When Emailing Your List
The 3 Most Important Things You Must Do to Keep Your Opt-in List
6 Profitable Ways To Use Autoresponders
Tracking your emails with Campaigner.com
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
Understanding Email Marketing
Getting More Out of Unsubscribing Option
7 Ways To Make Money Using Nothing More Than Your List
Design an email newsletter for Viral Marketing
What is email marketing ?
3 Reasons Why You Should Love Unsubscribes
Why do email marketing?
Write Emails Marketing Messages That Capture Your Audience
Tips of Writing Good Subject Lines for Emails
Making the Year End Email Marketing Review

 


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