Optimizing Holiday Email Marketing

The holiday email marketing season takes the overdrive with the onset of Halloween. Certainly, this isn't the time to design the marketing program from the scratch. But a small fixes can do the trick to raise the deliverability by a few percent without the need to shift to another completely new program. These fixes won't take major investment in money or time.

As they say the first impression is the best impression, a very important aspect is to include the brand or company name as the sender and not individual name or email. The "from" line acts as the basis for the readers based on which they recognize and trust the sender. So it is best to use the brand name which is widely used by the readers for recognition. Following it is the subject line. It also plays a major role in the opening of the email. The subject line should not only be irresistible but trustworthy. Many subject line tools are available on the internet which can be of great use. The trick followed by most is to phrase the first twenty eight characters with the most important information. Usually the first twenty eight characters are of high importance to get the message across to the client. Putting the brand name in the from line helps to free up space for the critical information, which is the heart of the message, in the subject line. If the email is send to a mobile, the brand name should be first thing the reader should see. If there is space, special offers will be worth mentioning.

The email should have a link to the complete information which is posted on the website. The link should redirect the reader to the complete article just by one click. Subscribe and unsubscribe links should be working always and the directions should be displayed promptly. If this isn't done, it is going against the US email marketers law. The email should also include information about the company's name, address and other contact information such as telephone, link to web contact page, and email. It is good to have links to other offers and services provided by the company. Effects of the previous offers and customer testimonials can also be included to draw attention.

The email shouldn't resemble to a print ad which has bright colors within which the information is contained. Although, most of the HTML designers love to design this type of emails, but another fact is that most of the readers would have their block images option activated which will stop the image from downloading and the recipient will not be able to see any part of the message. The email should be broken down into manageable chunks. One large image should be replaced with many smaller images and important information should be placed in a text boxes which will be displayed in spite of the images being displayed or not. Alt tags can also be used to describe the images or the offers contained within it. This information will be displayed if the images do not show up.

Coding and spelling mistakes are a big no-no. If there is, this is a sure sign of a spammer. Miss spelt brand or company name can never be forgiven. It is a good habit to get the entire email proof-read by a professional before sending it to the readers. The links should be check individually to see whether they are working or not. Although it is a tedious task, it will save the readers from getting irritated and from losing sales. Past performances shouldn't be trusted upon and regular checks must be made constantly.

The most important thing is to keep an eye on the competing company and the offers being offered by them. Try to design a better offer and test it on sample readers before committing to the offer. Like every one will be offering free shipping during the holiday season, so try to think of something which will differentiate you from the rest.

The last point to be considered is that because of the overwhelming flow of emails during the festive season, the subscribers can get irritated and complaints may arise. This can be tackled by throttling the frequency of emails. Delivery logs should be read constantly to handle the problem at the proper time.



Top 6 Email Marketing Services

We have provided below a list of the 6 best email marketing companies on the web that small businesses can use to create the best email marketing compaigns and newsletters. The top email marketing services listed below provides some of the best email marketing tools such as quality templates, autoresponders and more. The 6 best email marketing services are:

1. GetResponse

2. ConstantContact
Emails for Small Business with Constant Contact
3. Aweber

4. Campaigner

5. Benchmark

6. Mailigen

 

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Free Email Marketing Tips

On this website has been provided lots of email marketing tips. Here you will find current tips on all aspect of email marketing . The articles provided here has also been submitted to Ezinearticles.com . Reading these articles you will learn why you should do email marketing, how to do email marketing effectively, you will learn how to start your own opt in list, how to create an effective email marketing campaign, how to use autoresponders effectively, how to get better email open rates and lots more. Click any of the link below to start reading the article.

8 Advantages Of Using An Email Marketing Software
Using Advertising in Email Marketing
All about Email Marketing
Can You Really Use Articles To Build Your List?
AutoResponders Explained
How To Use Autoresponders To Increase Your Sales
How Do Autoresponders Work?
The Significance and Benefits of Email Marketing
3 Quick And Easy Ways To Build A Profitable Opt In List
Don't Make This Idiotic Mistake-Build Your List
Building a Power List of Subscribers to Earn Money Online Over and Over Again
How Your Business Can Benefit from Email Marketing
Is Email Marketing Right For Your Business?
Can You Really Use Articles To Build Your List?
Combining Email Marketing with Other Types of Marketing
How To Create Compelling E-mail Offers That Sell Like Crazy
The Right Content for Your Email Marketing
Copywriting in Your Email Campaign
Costly Email Mistakes
Creating Email Lists for Marketing Campaigns
4 Crucial Things You Need To Do To Build your List
How to Make a CSV file for your mailing list.
How Deliverability is damaged ?
Designing for Different Types of Email Audiences
Advertise, Do not Spam
How To Build A List Of Eager Subscribers
Top 5 Tips For Effective Email Marketing
Effective Email Marketing
How I Use Email Automatic Responders
The Biggest Email Brand Killers
Email Marketing Basics
Organizing Your Email Marketing Campaign
Email Marketing With E-Newsletters
When Email Marketing Does Not Work
When Email Marketing Is Not Enough
Is Your Email Marketing Spam?
Email Marketing
Is Your Email Marketing Working?
How to Optimize Email Opt-In Pages
The Importance of Email and Product Development
How To Create 2 Super-Profitable Email Publications
Doubling Promotional Email Revenue and Ecommerce
First Steps You Have to Do When You Email to New Subscribers to Earn Trust & Be Respected
When to End Your Email Marketing Campaign
Engaging the Newsletter Readers
Evaluating Your Email Marketing
How to Expand Your Email Program
Email and Fax Broadcasting
Future of Email Deliverability
Get Going With Email Marketing And Keep More Customers
How To Grab Your Readers Attention With Your Subject
What Is So Great About An Email Follow Up?
Guidelines for Growing the Opt-In List
Getting Help with Your Email Marketing Campaign
How To Build A Huge Opt In List Of Hungry Subscribers
How To Create Compelling E-mail Offers That Sell Like Crazy
How To Market Affiliate Programs With Your Newsletter
How to write an effective email
Does Everyone Ignore Your Newsletter?
The Importance Of An Email List For Your Online Business And How To Create One
Are Autoresponders really that important to internet marketing?
Introduction to Autoresponders
Generating leads with your autoresponder
Understanding List Fatigue and List Churn
Email Marketing Tips - How To Start Your Own Opt In List
The Truth About Mailing List Advertising
Email Marketing Mistakes
Email Marketing Strategies
Marketing via E-mail for Search Engines
Marketing Effectively With Email
Monitor Feedback to Boost Deliverability
Word Of Mouth Marketing Stemming From Email Marketing
Auto Responders:- Do I Need One?
Email Marketing: design tips to improve your open rates.
Opt-In Email and eZine Advertising still more effective than RSS, Blogs, and PPC!
Optimizing Holiday Email Marketing
Building Email List Based on Permission
Permission is Not Optional in Email Marketing
5 Things To Consider When Publishing A Newsletter Reaching Your Target Audience When Email Marketing
The Reaction to Your Email Marketing
Tips on Reducing Number of Email Bounces
Good Reasons To Send Email Cards Instead
Email Marketing For Your Small Business - Selecting The Right Server
Tips for staying in constant contact with your clients - Effective opt-in forms
Strategies for Email Marketing
Designing Strong Direct Mail Letters
How Subject Lines Resembling Spam Hinder Deliverability
Subject Lines: What You Shouldn't Do
How To Get Your Subscribers Begging For More
How to Make the Subscription Process Easier
Subtle Email Marketing
4 ways to achieve online success with email autoresponders
Successful HTML email marketing campaigns and Lotus Notes issues
Testing Emails Effectively
Introducing the Power of Autoresponders
The 3 Things To Avoid When Emailing Your List
The 3 Most Important Things You Must Do to Keep Your Opt-in List
6 Profitable Ways To Use Autoresponders
Tracking your emails with Campaigner.com
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
Understanding Email Marketing
Getting More Out of Unsubscribing Option
7 Ways To Make Money Using Nothing More Than Your List
Design an email newsletter for Viral Marketing
What is email marketing ?
3 Reasons Why You Should Love Unsubscribes
Why do email marketing?
Write Emails Marketing Messages That Capture Your Audience
Tips of Writing Good Subject Lines for Emails
Making the Year End Email Marketing Review

 


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